Nokia beginning to take potential Surface Phone from Microsoft seriously?

Nokia has begun to take a potential Surface Phone from Microsoft rather seriously, according to risks detailed in a SEC filing. The company has bet everything on Windows Phone and many would naturally presume that Stephen Elop and co. made the spring to Microsoft's mobile platform with enough security in-heed. Then what's going on to make the company reveal some new threats that weren't noted previously?

Dorsum in its 2022 20F filing, Nokia stated the main threat was that it may not exist able to plow a turn a profit by moving from royalty-free Symbian to the royalty-laden Windows Phone. At that place's a slight change in its 2022 20F filing, which was released on Thursday. Nokia now acknowledges a new risk from the move to Windows Phone: that Microsoft cuts investment in the mobile platform, or completely pulls the plug altogether.

"Microsoft may human action independently of us with respect to decisions and communications on that operating organisation which may accept a negative issue on u.s.a.. Moreover, if Microsoft reduces investment in that operating system or discontinues it, our smartphone strategy would be direct negatively afflicted by such acts."

As well as the above threats of Microsoft ditching Windows Phone, which seems similar a highly unlikely outcome for the moment with the mobile platform fitting in nicely with the company's "three screens" vision, Nokia likewise touched on the speculation and rumour that Microsoft is broadening its product catalogue past looking into a Microsoft branded Windows Phone Phone. This comes after Elop seemingly welcomed such a smartphone to be released.

"Microsoft may make strategic decisions or changes that may exist detrimental to us. For example, in addition to the Surface tablet, Microsoft may broaden its strategy to sell other mobile devices nether its own make, including smartphones. This could lead Microsoft to focus more on their ain devices and less on mobile devices of other manufacturers that operate on the Windows Phone platform, including Nokia."

For the time beingness, Nokia remains the dominant partner for Windows Phone, but in some instances its Lumia brand is becoming recognised more than the platform itself. Microsoft may desire to tackle a potential problem with the Windows Telephone branding being drowned out. Nosotros previously looked at social media activity through Mobile Earth Congress, which illustrated just how pop Nokia and Lumia were, with Windows Telephone and Microsoft way down in the popularity table (but the company wasn't in force at the event).

While Nokia (and HTC) are major partners for Microsoft in the mobile industry, Windows OEM partners have as well played a part in further developing the ecosystem, simply that failed to prevent Microsoft from launching its own hardware - the 2 Surface Windows tablets. Of course, the likes of Acer, Dell, HP and Asus cannot exist directly compared to Nokia, but it'due south an interesting trail of idea to engage with.

Information technology'southward non farfetched to believe that Microsoft is because a "Program B", or starting to look at what a Surface Phone would look like as a prototype. If (and that's a adequately big "if") Microsoft does hop into the hardware game with Windows Phone, we'd stand past the notion that the company would probable sell the handsets through its online and physical stores.

Source: SEC, via: ZDNET; thanks to everyone who tipped us!

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Source: https://www.windowscentral.com/nokia-beginning-take-potential-surface-phone-microsoft-seriously

Posted by: moakwithet.blogspot.com

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